Out and About with Fabienne – A Look Behind the Scenes at Burgerstein’s Training Programme
My day-to-day marketing work at Burgerstein
My name is Fabienne Fischer and I started my apprenticeship as a commercial clerk (EFZ) at Antistress AG – Burgerstein Vitamine in August 2025. In this blog series, ‘On the Road with Fabienne’, I’ll take you through my apprenticeship and show you just how varied day-to-day life at Burgerstein is.
The first semester is already over and I’ve had the chance to take on a wide variety of tasks. During this time, I supported the marketing team and gained valuable insight into this department.
Here at Antistress AG, it’s standard practice to rotate between departments every semester. I think that’s brilliant, as it gives you a broad insight into the different areas and the work they do.
Right at the heart of things, not just on the sidelines
During my time in marketing, I took on a wide range of practical tasks. These included, amongst other things, sponsorship activities, event organisation, and the planning and implementation of social media content for LinkedIn, Facebook, YouTube and Instagram.
I also carried out a qualitative and quantitative analysis of our themed product ranges. In doing so, I analysed which products generated the highest turnover and sales volumes, and which factors influenced sales. I particularly enjoyed being able to contribute my own ideas to this work.
Taking responsibility and putting ideas into practice
My main responsibilities included coordinating sponsorship enquiries and putting together sponsorship packages. I also planned social media content in collaboration with the SCRJ Lakers. I really enjoyed being able to work independently and contribute my own ideas. I also did a lot of research, for example into new giveaways, and developed new recipe ideas for our website. You can find an example of a recipe I developed here.
From the initial trend research, through coordination with the marketing team, to organising and overseeing the photoshoot, I was responsible for the entire process – including the shopping list, set decisions and subject matter.
From the initial content idea to the shoot with the SCRJ Lakers
The tasks I was able to carry out were very varied and exciting. I particularly enjoyed the creative work, especially the production and planning of multimedia content for Instagram and our website. A particular highlight for me was the content shoot with the SCRJ Lakers. To begin with, I gathered ideas for the content and considered what might suit the brand and the target audience. These ideas were then discussed internally within the marketing team and externally with the SCRJ Lakers. Next, we clarified all the necessary details, such as the schedule, timing, etc. Finally, it was time for the actual shoot, where the work we’d planned beforehand was put into practice.
I particularly enjoyed being able to see the whole process, from brainstorming to implementation. I also thought it was great that it produced a tangible result.
Practical assignments: Learning from real-life examples
Practical assignments are compulsory as part of the training programme, and trainees carry out different tasks in each department. The aim of practical assignments is to enable trainees to further their professional development. This allows theoretical knowledge to be applied directly in a practical setting and consolidated.
As part of a practical assignment, I was given the opportunity to carry out a qualitative and quantitative analysis. In marketing, it is very important to know how to sell products effectively. This was very exciting but proved to be much more time-consuming than I had anticipated. I found it to be a rather challenging task. Nevertheless, it was a valuable experience, as I learnt a great deal about turnover, sales and the factors influencing sales figures, such as seasonal fluctuations.
My key takeaways from marketing
During my time in marketing, I learnt to plan tasks independently and set priorities. Through the practical assignments, I became familiar with new methods such as the Alpine method and setting SMART goals. These helped me to work efficiently.
I worked extensively with Excel and Word, which enabled me to expand my knowledge. I learnt that communication is key and that it is vital to talk to one another whenever anything is unclear.
The next stage of my apprenticeship
My time in marketing is slowly drawing to a close. In mid-February, I’ll be moving into sales and I’m looking forward to gaining lots of new and exciting experiences there over the next six months.
My day-to-day work in sales at Burgerstein
After six eventful months in marketing, the next stage of my training took me into sales. There, new tasks, new challenges and many more insights into day-to-day life at Burgerstein awaited me.
Curious to find out how things went for me in sales? Then read the next instalment of the blog series ‘On the Road with Fabienne’ here.