‘Does you good.’ – Why health is the foundation
The shared journey of Oliver Heer and Burgerstein Vitamine
When Oliver Heer set off for the first Vendée Globe, his boat bore two simple words on its sails: ‘Does you good.’. What at first glance seemed to most people to be a simple slogan was, and remains, in truth a powerful statement of commitment. For Burgerstein Vitamins, these words represent more than just a product promise. They stand for an attitude – for the conviction that health is the foundation of everything.
The Vendée Globe doesn’t begin on the day of the start, but months and years beforehand.
What is the Vendée Globe?
The Vendée Globe, one of the toughest sailing races in the world, involves sailing non-stop and without external assistance all the way round the world – alone, as a solo sailor. Around 24,000 nautical miles, weeks of isolation, extreme weather conditions, lack of sleep, and constant responsibility for both person and equipment. Anyone taking on this challenge needs more than just a thirst for adventure. They need the foundation on which everything is built: their health. And it was precisely here – long before the starting signal, during the intensive preparation phase – that Oliver Heer and Burgerstein Vitamine began their journey together.
Preparation is key – not the storm
“A Vendée Globe doesn’t begin on the day of the start, but months and years beforehand. You get through the toughest moments at sea with what you’ve built up beforehand. Alongside technical preparation, my health is the focus of the campaign so that I can tackle the Everest of the seas in peak condition.” Oliver Heer
Months, even years, of planning, training and strategic decision-making precede the actual start. Physical fitness, mental strength, stress management and recovery are not mere side issues, but essential prerequisites. Anyone who wants to perform at their best over the long term needs a solid foundation.
For us as a brand, the focus from the very beginning has not been on the sport of sailing itself, but on what lies behind it. Sailing provides the authentic context in which to bring our values and our ethos to life.
The fact that Oliver Heer reached the finish line safe and sound after 99 days of sailing round the world has a great deal to do with discipline and perseverance. The ability to remain focused and perform at a high level over a long period – even when setbacks are part of the journey – is something that is trained over time and requires meticulous preparation.
This is precisely where the connection to Burgerstein Vitamins lies. After all, sustained performance is based on a stable foundation of health. For decades, Burgerstein has stood for scientifically sound expertise in the field of micronutrients. Vitamins, minerals and trace elements are essential for numerous bodily functions – they help ensure that metabolism, energy metabolism, the immune system and mental performance can function normally.
Our aim is to support this foundation responsibly – with high-quality, carefully developed products that support the body through different stages of life. What Oliver Heer experiences on the ocean and what we strive for every day are based on the same conviction: long-term performance does not happen by chance. It starts from within – with a good foundation of health.
Health remains the message for the upcoming campaign too
With our second participation in the Vendée Globe, this partnership is now entering its next phase. More experienced. More thoughtful. And with an even clearer focus.
Internationally, “Tut gut.” was not always self-explanatory. Yet its power lies precisely in its simplicity. It does not stand for wellness or short-term improvement. It stands for responsibility – then, now and in the future.
The issues that occupy Oliver Heer out at sea are universal. How does the body remain capable of performing under sustained strain? How does recovery work when there is no real break? How does one maintain mental stability when external conditions are extreme?
These questions arise not only on the high seas. They arise in everyday working life, in leadership roles, and in family life. Our target audience is not primarily sailing enthusiasts. They are health-conscious, performance-oriented people who bear responsibility and know that endurance requires substance.
The preparation, the start, key milestones, reaching the finish line – each of these moments symbolises a theme. Sailing becomes a metaphor. Health remains the message.
A shared journey with a clear foundation
The journey of Oliver Heer and Burgerstein Vitamine began with two words on a sail. Today, it stands for a partnership that has grown and is based on shared values. Sailing round the world is a symbol of what matters in life too: preparation, strategy, resilience – and the ability to deal with challenges. But all of this only works with a stable foundation.
Health is that foundation.
It determines how resilient we are.
How clearly we think.
How far we can go.
That is why we are supporting Oliver Heer on his second Vendée Globe too. Not because sailing is the main focus, but because the journey brings into sharp focus what drives us: the conviction that health is the foundation for everything. Or, in two words: It’s good for you.
Three conversations about health, challenges and shared values
What does health mean when you spend 99 days alone on the ocean? And what insights from this can be applied to work, family and everyday life? In a three-part series of conversations, Oliver Heer and Tanja Zimmermann-Burgerstein discuss shared values, responsibility and the conviction that a strong foundation of health makes all the difference.
To the series of conversations
Insights from an extreme sportsman
Health really comes to the fore when the body is pushed to its limits over a prolonged period. Discover insights from Oliver Heer’s round-the-world sailing voyage and find out what lessons can be drawn from it for everyday life.
Questions and answers about the partnership with Oliver Heer
- What exactly does “Tut gut.” mean?
“Tut gut.” embodies our philosophy: Health is our greatest asset. It forms the basis for how we live, how we feel and how well we perform. Burgerstein supports a healthy lifestyle with essential micronutrients – as a complement to a balanced diet and a mindful lifestyle.
- Why is Oliver Heer a good fit for the Burgerstein brand?
Oliver Heer embodies discipline, long-term preparation and perseverance. He takes responsibility for his own performance – both physically and mentally. This is precisely the attitude we share. The focus is not on extreme sport itself, but on what lies behind it: preparation, stability and resilience.
- What links ocean sailing and micronutrients?
Both start with the basics. A round-the-world sailing voyage is decided by the preparation. In exactly the same way, lasting health is not achieved in the short term, but over time. Micronutrients are essential for many important bodily functions – and are therefore part of this foundation.
- What role do micronutrients play in coping with stress and recovery?
Vitamins, minerals and trace elements are essential for the body. They contribute to normal energy metabolism, the normal functioning of the immune system and mental performance. In this way, they help the body cope with stress and recover.
- What does sailing round the world have in common with everyday working and family life?
In both cases, it’s all about endurance, resilience and dealing with unexpected situations. In everyday life, too, our underlying health determines how clearly we think, how resilient we are and how long we remain productive.